Will Super Bowl be must-see TV?
Cards' Cinderella story might attract viewers
by Bill Goodykoontz - Jan. 31, 2009 08:11 PM
The Arizona Republic
You'd need a shoehorn to squeeze anyone else onto the Arizona Cardinals bandwagon.
That's not surprising. The perennial losers making their way to the Super Bowl today against the Pittsburgh Steelers is a great story. So it's only natural that casual fans and local media have climbed aboard for the ride. It's exciting. It's fun. It's definitely unusual.
But does this newfound love extend beyond Arizona's borders (and, to a more limited extent, St. Louis and Chicago, the team's previous homes)? One friend joked, "If anyone else liked anything from Arizona, McCain may have won."
Funny. But more to the point, is this year's Super Bowl a match made a few feet below heaven as far as NBC, the network broadcasting the game, and advertisers are concerned?
The Super Bowl, after all, is as much a showcase for commercials as it is for football, particularly for the casual fan. This year, some 30-second spots went for as much as $3 million, but by the end of the week, a couple of slots remained unsold.
Back in September, Dick Ebersol, the head of NBC Sports, called selling commercial time a "tough slog" in one report. And that was before a team that no one, outside of the players and maybe a couple of especially optimistic family members (and you wonder about them) expected to make the game, actually did.
On the other hand, the economy is in more trouble than a defensive back trying to cover Larry Fitzgerald around the goal line. Clearly the game, expected to draw somewhere near 100 million viewers, still holds a lot of interest for a lot of people, no matter who's in it. (Last year's game, in which the New York Giants beat the undefeated New England Patriots in a huge upset at University of Phoenix Stadium, was watched by more people than any previous Super Bowl: 97.5 million.)
And there's always the underdog angle. As a general rule, we Americans love 'em.
"The ratings thing is now irrelevant," said Keith Olbermann, the host of MSNBC's Countdown and a member of NBC's football studio team. "They're already in the Super Bowl. Dreams of an all-big-market matchup await the slumbers of future years."
That's not necessarily a bad thing.
"If anything, logic would suggest that station managers around the country are rooting for (the Cardinals) to a) stay in the game, or better yet, b) rally from behind to upset the Steelers," Olbermann said.
Stephanie Druley, an ESPN senior coordinating producer, who oversees all of the network's NFL studio shows and coverage from Tampa, said, "It's not like New England and the Giants last year, which was such a marquee matchup. But there have still been a lot of stories for us. Kurt Warner and Larry Fitzgerald are great stories. A Cinderella team is always a great story. You don't know how the public is going to respond to that, but it gives us a lot to talk about."
There's also the matter of the other team, the Steelers, steeped in football tradition playing for its sixth Super Bowl win, which would be a record. Not a bad story line, either.
"The Steelers are . . . one of the greatest franchises in NFL history," Druley said, "and that is always appealing."
For Druley, and for a lot of sports fans, the Cardinals' presence in Tampa also offers the appeal of something unusual.
"We have done a lot with the Cardinals this week, and that has made it almost easier," she said. "We haven't really ever done this much on Arizona. We've been learning about them and introducing viewers to them at the same time."
In truth, that's probably the case with a lot of newly minted fans in Arizona, as well.
ShamWoWJan-31 @ 10:12 PM
Way to go Goodydooosh....... Dozens of people to quote and you pick kieth olberloon.... twice
bigred48yrsJan-31 @ 10:20 PM
Stephanie Druley, an ESPN senior coordinating producer, said, "We have done a lot with the Cardinals this week . . .. We haven't really ever done this much on Arizona."
Ms Druley:
Gee, no kidding? In the past you've barely even covered them. I've seen "Sports Centers" where every single team EXCEPT the Cardinals is mentioned. I've seen scoreboards where the Cardinal game is the only score not given. Talk about your bandwagoneers! Over the years, the lack of respect from ESPN has been glaring. It won't happen, but it would serve you right if all the Cardinals refused to talk to ESPN now.
eaferreiraFeb-01 @ 8:56 AM
ESPN has no choice but to be bandwagon. They try and give the national public what they think they want to see, which is precisely why Cardinals highlights are usually an afterthought.
Packers fans in other states want to see how their team did. Bears fans and Steelers fans alike. Cardinals? Nobody outside of our area has had any reason to care about them up to this point.
Lest we forget, our tradition of excellence spans an entire...four weeks. Hopefully we can change that.
ripsnort75Jan-31 @ 10:53 PM
remember how improbable a d-backs world series over the winningest franchise in baseball seemed?
lets get this thing going already!
blkbrn4Feb-01 @ 7:59 AM
This is going to be a tough one for my wife and me. We are Steeler fans, but when the Cardinals play we are also their fans. This will be the best Super Bowl ever (in my opinion).
RedTagRoneFeb-01 @ 9:08 AM
And Obama from Chicago like the Steelers.......Save the country prezzzzz.....Oh wait he wont
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